STRATEGI PENGGUNAAN JENIS PESAWAT DALAM MENGHADAPI PERSAINGAN
| Main Author: | AN, Charles; STMT Trisakti |
|---|---|
| Format: | Article info "application/octet-stream" Journal |
| Bahasa: | eng |
| Terbitan: |
STMT Trisakti
, 2015
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| Subjects: | |
| Online Access: |
http://library.stmt-trisakti.ac.id/jurnal/index.php/JMBTL/article/view/25 http://library.stmt-trisakti.ac.id/jurnal/index.php/JMBTL/article/view/25/27 |
Daftar Isi:
- Increasing competition in the airline industry sectors make each airline mustimplement effective and efficient strategies to determine type of aircraft whichis more economical to save operating costs and ticket prices or rates that cancompete with its competitors. It has been done by PT. Sriwijaya Air. Throughmanagement strategic methods and SWOT analysis, despite the increasing ofcrude oil prices today which affect the air transport cost, PT. Sriwijaya Air, asone of the air transportation services provider, should make initiative decisionto improve yield, revenue and profit to maintain the sustainability of thecompany.