CITRA PERUSAHAAN, PENGGUNA DAN PRODUK TERHADAP LOYALITAS KONSUMEN PADA PERUSAHAAN PENERBANGAN
| Main Authors: | Ashari, Yogi; STMT TRISAKTI, Rahmafatyra, Juanita; STMT TRISAKTI, Mafrudoh, Lut; STMT TRISAKTI |
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| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
STMT Trisakti
, 2017
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| Subjects: | |
| Online Access: |
http://library.stmt-trisakti.ac.id/jurnal/index.php/JMBTL/article/view/115 http://library.stmt-trisakti.ac.id/jurnal/index.php/JMBTL/article/view/115/111 |
Daftar Isi:
- ABSTRACTThis research is done to find out the direct and indirect influences of corporate image, user image, and aviation product image towards consumersâ€TM loyalty. The samples used were gathered from 100 respondents coming from Facebook accounts that are linked to official aviations services accounts. The result shows that the corporate image, user image and aviation product image influences towards consumersâ€TM loyalty scale is 61.3% and has a significant effect. The scale is the result of the Trimming mode path analysis by eliminating one exogenous variable which has no significant effect; that is the corporate image. From the two variables which have significant effect to consumersâ€TM loyalty, the productâ€TMs image has the biggest effect with 39.1% percentage.