DAMPAK PROGRAM GARUDA MILES TERHADAP LOYALITAS PELANGGAN PT GARUDA INDONESIA
| Main Authors: | Harahap, Vica; STMT TRISAKTI, safira, Safira; STMT TRISAKTI, AN, Charles; STMT TRISAKTI |
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| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
STMT Trisakti
, 2017
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| Subjects: | |
| Online Access: |
http://library.stmt-trisakti.ac.id/jurnal/index.php/JMBTL/article/view/113 http://library.stmt-trisakti.ac.id/jurnal/index.php/JMBTL/article/view/113/109 |
Daftar Isi:
- ABSTRACTThis study aims to find out the effect of Garuda Miles Program to the customersâ€TM loyalty. The research was using hypothesis testing. The method used was a simple linear regression analysis with a total sample of 30 people. The result of the research shows that the effect of Garuda Miles Program to the customersâ€TM loyalty with regression equation y is 6.86 + 0.8x. The Garuda Miles Program has a very strong and positive influence on customersâ€TM loyalty shown by r = 0.81. Customersâ€TM loyalty has been affected by Garuda Miles program of 65.61% (coefficient determination), while the remaining 35.39% is determined by other factors. The result of the hypothesis test is t –count > t-table (12.59> 2,048). Therefore, there is a significant influence of Garuda Miles Program to the customersâ€TM loyalty.