Representing Islam: old myths in the new medium
| Main Author: | Nazaruddin, Muzayin |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Department of Communications
, 2019
|
| Online Access: |
https://journal.uii.ac.id/AJMC/article/view/11871 https://journal.uii.ac.id/AJMC/article/view/11871/8804 |
Daftar Isi:
- This study focuses on the adaptation of Islamic-mystic magazines into religious soap operas in Indonesia. This study concludes that for the producers, Islamic soap opera plays an economic function: to get more audiences and more economic profit. But, for the audience, religious soap opera plays a cultural function: to maintain and reconfirm their traditional beliefs. It leads us to the theoretical conclusion that this adaptation practice is a mechanism of self-translation of Javanese culture. Keywords: Islam representation; Islamic-mystic magazine; religious soap opera; market orientation; cultural self-translation.