MARKET STUDY OF COMPOUND FERTILIZER-BASED MINERAL AT TEA PLANTATION IN BANDUNG REGENCY
Main Authors: | Saleh, Ridwan; R & D Centre for Mineral and Coal Technology, Pranoto, Eko; Pusat Penelitian Teh dan Kina (PPTK) Gambung, Jafril, Jafril; R & D Centre for Mineral and Coal Technology |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Puslitbang tekMIRA
, 2017
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Subjects: | |
Online Access: |
http://jurnal.tekmira.esdm.go.id/index.php/imj/article/view/263 http://jurnal.tekmira.esdm.go.id/index.php/imj/article/view/263/168 |
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article-263 |
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fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">MARKET STUDY OF COMPOUND FERTILIZER-BASED MINERAL AT TEA PLANTATION IN BANDUNG REGENCY</title><creator>Saleh, Ridwan; R & D Centre for Mineral and Coal Technology</creator><creator>Pranoto, Eko; Pusat Penelitian Teh dan Kina (PPTK) Gambung</creator><creator>Jafril, Jafril; R & D Centre for Mineral and Coal Technology</creator><subject lang="en-US">mineral fertilizer, market analysis, tea plant, productivity</subject><subject lang="en-US">DDC 330.0285</subject><description lang="en-US">The study of this research is to identify the market possibility of compound mineral fertilizer in Bandung Regency. The methodology used is survey method by using analysis model of market measurements. From the analysis and discussion, it can be identified the estimate of substantial potential of fertilizer market on tea plantation in Bandung Regency of IDR 111,070,309,152 with minimum market is IDR 74,742,993,050 or 67.29% from the total potential of fertilizer market as market penetration index. Meanwhile, the remains of 32.71% is market sen- sitivity area towards fertilizer demand. The estimate of the fertilizer demand is IDR 50,391,725,914 or 67.42% to a minimum market or 45.37% to potential market, and the remains of 54.63% is the market development opportunities in the future. Meanwhile its fertilizer competitor’s are Urea, SP 36, KCL, Kieserite, NPK (sodium, phosphate and potassium), MOP (muriate of potash) and ZK (zheng and potassium). Based on the questionnaire results to 97 respondents about the characteristics and perceptions of fertilizer consumers, it is formulated mix marketing of product aspects such as the physical form of mineral fertilizers is granulees. There are 2 types of packaging, 25 kgs and 50 kgs, and its long shelf life is between 3-6 months. The selling price of end consumers is under IDR 5,000 with payment system can be used in credit. Meanwhile, promotion is carried out directly at the experimental garden, by conducting distribution through two channels, namely cooperatives and agents/ distributors. According to overall analysis results, it can be concluded that by reviewing market and competition aspects, research and development of manufacture technology of compound fertilizer-based mineral is reason- able to be continued to the next stage in the commercialization process of technology.</description><publisher lang="en-US">Puslitbang tekMIRA</publisher><contributor lang="en-US"/><date>2017-07-06</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Other:</type><type>Other:</type><type>File:application/pdf</type><identifier>http://jurnal.tekmira.esdm.go.id/index.php/imj/article/view/263</identifier><source lang="en-US">Indonesian Mining Journal; Vol 18, No 3 (2015): INDONESIAN MINING JOURNAL Vol. 18 No. 3 October 2015; 143 - 163</source><source lang="id-ID">Indonesian Mining Journal; Vol 18, No 3 (2015): INDONESIAN MINING JOURNAL Vol. 18 No. 3 October 2015; 143 - 163</source><source>2527-8797</source><source>0854-9931</source><language>eng</language><relation>http://jurnal.tekmira.esdm.go.id/index.php/imj/article/view/263/168</relation><rights lang="en-US">Copyright (c) 2017 Indonesian Mining Journal</rights><rights lang="en-US">http://creativecommons.org/licenses/by-nc/4.0</rights><recordID>article-263</recordID></dc>
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language |
eng |
format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other Other: File:application/pdf File Journal:eJournal |
author |
Saleh, Ridwan; R & D Centre for Mineral and Coal Technology Pranoto, Eko; Pusat Penelitian Teh dan Kina (PPTK) Gambung Jafril, Jafril; R & D Centre for Mineral and Coal Technology |
title |
MARKET STUDY OF COMPOUND FERTILIZER-BASED MINERAL AT TEA PLANTATION IN BANDUNG REGENCY |
publisher |
Puslitbang tekMIRA |
publishDate |
2017 |
topic |
mineral fertilizer market analysis tea plant productivity DDC 330.0285 |
url |
http://jurnal.tekmira.esdm.go.id/index.php/imj/article/view/263 http://jurnal.tekmira.esdm.go.id/index.php/imj/article/view/263/168 |
contents |
The study of this research is to identify the market possibility of compound mineral fertilizer in Bandung Regency. The methodology used is survey method by using analysis model of market measurements. From the analysis and discussion, it can be identified the estimate of substantial potential of fertilizer market on tea plantation in Bandung Regency of IDR 111,070,309,152 with minimum market is IDR 74,742,993,050 or 67.29% from the total potential of fertilizer market as market penetration index. Meanwhile, the remains of 32.71% is market sen- sitivity area towards fertilizer demand. The estimate of the fertilizer demand is IDR 50,391,725,914 or 67.42% to a minimum market or 45.37% to potential market, and the remains of 54.63% is the market development opportunities in the future. Meanwhile its fertilizer competitor’s are Urea, SP 36, KCL, Kieserite, NPK (sodium, phosphate and potassium), MOP (muriate of potash) and ZK (zheng and potassium). Based on the questionnaire results to 97 respondents about the characteristics and perceptions of fertilizer consumers, it is formulated mix marketing of product aspects such as the physical form of mineral fertilizers is granulees. There are 2 types of packaging, 25 kgs and 50 kgs, and its long shelf life is between 3-6 months. The selling price of end consumers is under IDR 5,000 with payment system can be used in credit. Meanwhile, promotion is carried out directly at the experimental garden, by conducting distribution through two channels, namely cooperatives and agents/ distributors. According to overall analysis results, it can be concluded that by reviewing market and competition aspects, research and development of manufacture technology of compound fertilizer-based mineral is reason- able to be continued to the next stage in the commercialization process of technology. |
id |
IOS4265.article-263 |
institution |
Kementerian Energi dan Sumber Daya Mineral |
institution_id |
105 |
institution_type |
library:special library |
library |
Pusat Penelitian dan Pengembangan Teknologi Mineral dan Batubara |
library_id |
974 |
collection |
Indonesian Mining Journal |
repository_id |
4265 |
subject_area |
Mining and Related Operations/Teknik Tambang dan Teknik Pertambangan Minerals of Indonesia/Mineral di Indonesia Chemistry and Allied Science/Kimia dan Ilmu yang Berhubungan Metallurgy/Metal, Metalurgi |
city |
BANDUNG |
province |
JAWA BARAT |
shared_to_ipusnas_str |
1 |
repoId |
IOS4265 |
first_indexed |
2017-07-11T06:21:10Z |
last_indexed |
2017-12-20T02:24:44Z |
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1686103520358432768 |
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17.538404 |