Strategic Business Plan of Sayang Holidays USA Travel Agency
| Main Authors: | Handayani, Trustorini, Devi Murugesu, Karina, Novianti, Windi, Iffan, Muhammad, Dwi Santy, Raeni |
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| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
PROGRAM STUDI KEUANGAN DAN PERBANKAN, FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS KOMPUTER INDONESIA
, 2022
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| Subjects: | |
| Online Access: |
http://repository.unikom.ac.id/70442/1/B14%20FULL.pdf http://repository.unikom.ac.id/70442/2/B14%20SIMILARITY.pdf http://repository.unikom.ac.id/70442/ https://ojs.unikom.ac.id/index.php/jika/article/view/8401 |
Daftar Isi:
- The development of tourists and tourism is going very fast which requires travel agencies to make adjustments and innovations. Sayang Holidays is a travel agency operating in California, San Francisco, USA. This study was conducted to excavate the feasibility of Sayang Holidays as a business entity engaged in the tourism sector. The method used is the Miles and Huberman model which divides into four stages, namely data collection, data reduction, data display, and decision making. From this study, it was found that Sayang Holidays is relevant and feasible in becoming a competitive travel agency in San Fransisco. The measurement was conducted from the marketing, human resource, financial ability, and operational aspects. It is hoped that this research can be useful for furthering the development of the business.