Market orientation and pruduct innovation and the effect on competitive advantage (survey on angklung craftsmen in Padasuka Bandung)
| Main Author: | Suryanto Soegoto, Eddy |
|---|---|
| Format: | Article PeerReviewed |
| Terbitan: |
Universitas Komputer Indonesia
, 2014
|
| Subjects: | |
| Online Access: |
http://repository.unikom.ac.id/26651/ http://elib.unikom.ac.id/gdl.php?mod=browse&op=read&id=jbptunikompp-gdl-eddysuryan-32868 |
Daftar Isi:
- The conclusion of this research is market orientation and product innovation alltogether affects significanctly either partially as well simultaneously to competitive advantage is SMEs Sentra Bamboo Angklung craftmen makers in Padasuka Bandung.