Lingkungan pemasaran dan sumber keunggulan bersaing dalam perumusan strategi pemasaran survey pada PTS di Kopertis Wilayah IV Jawa Barat dan Banten
| Main Author: | Suryanto Soegoto, Eddy |
|---|---|
| Format: | Article PeerReviewed |
| Terbitan: |
Universitas Komputer Indonesia
, 2014
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| Subjects: | |
| Online Access: |
http://repository.unikom.ac.id/26648/ http://elib.unikom.ac.id/gdl.php?mod=browse&op=read&id=jbptunikompp-gdl-eddysuryan-32865 |
Daftar Isi:
- Mayor finding that emerges from the research outcomes is that all sources of competitive advantage constitute the most dominant factors influencing marketing strategy,positional advantage, image and marketing performance of private universities at Kopertis in West Java and Banten.