Lingkungan pemasaran dan sumber keunggulan bersaing dalam kaitannya dengan perumusan strategi pemasaran serta pengaruhnya terhadap citra dari kinerja pemasaran (survey pada PTS di Kopertis Wilayah IV Jawa Barat dan Banten)
| Main Author: | Suryanto Soegoto, Eddy |
|---|---|
| Format: | Article PeerReviewed |
| Terbitan: |
Universitas Komputer Indonesia
, 2014
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| Subjects: | |
| Online Access: |
http://repository.unikom.ac.id/26647/ http://elib.unikom.ac.id/gdl.php?mod=browse&op=read&id=jbptunikompp-gdl-eddysuryan-32864 |
Daftar Isi:
- To find out the causees of declined number of new students as of 2002/2003 enrolled at private universities at Kopertis Regional IVA in West Java and Banten, the writer conducted comprehensive research in regard to various factors of marketing environment, source of competitive advantages, marketing strategiies, positional advantage, image and marketing performance by means of a survey of associated stakeholders comprising 215 heads of private universities by using statified random sampling methods and 2150 students.