Sumber keunggulan bersaing, strategi pemasaran pengaruhnya terhadap keunggulan posisional dan kinerja pemasaran PTS
| Main Author: | Suryanto Soegoto, Eddy |
|---|---|
| Format: | Article PeerReviewed |
| Terbitan: |
Universitas Komputer Indonesia
, 2014
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| Subjects: | |
| Online Access: |
http://repository.unikom.ac.id/26645/ http://elib.unikom.ac.id/gdl.php?mod=browse&op=read&id=jbptunikompp-gdl-eddysuryan-32863 |
Daftar Isi:
- Low marketing performance of private universities at Kopertis Regional IV in West Java and Banten that being found from the number of new student graduates academic quality and graduates absorption at jov market, caused by several factors. The writer conducted comprehensive research in regard to various factors fo surce of competitive advantage, mareketing strategies, positional advantage, and marketing perfomance by means of a survey of associated stakeholders comrising 215 heads of private universities by using stratified random sampling methods, 2150 students and 2150 societies including an application of descriptive analysis for qualitative variable and cerificateive analysis to examine the hypothesis through a structural equation model (SEM) with LISREL software.