Pengaruh Diferensiasi Produk terhadap Keputusan Konsumen
| Main Author: | Soeryanto Soegoto, Eddy |
|---|---|
| Format: | Article PeerReviewed |
| Terbitan: |
Universitas Komputer Indonesia
, 2014
|
| Subjects: | |
| Online Access: |
http://repository.unikom.ac.id/26391/ http://elib.unikom.ac.id/gdl.php?mod=browse&op=read&id=jbptunikompp-gdl-eddysoerya-32858 |
Daftar Isi:
- Intention of this research is to know the responder response to diferensiasi of product of Helmet INK of CV.SPAS in Bandung, to know how storey level of decision of consumer purchasing, and to know how big influence of diferensiasi product to decision purchasing of consumer of Helmet INK at CV.SPAS in Bandung. Metode used in this research is descriptive.