PENGARUH STRUCTURAL ASSURANCE, PERCEIVED REPUTATION, DAN KUALITAS SISTEM INROMASI AKUNTANSI TERHADAP TRUST PENGGUNA E-COMMERCE
| Main Author: | FRISCIN DLAMINGGUS AL AZHARI, 1411031147 |
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| Format: | Bachelors NonPeerReviewed Book Report |
| Terbitan: |
FAKULTAS EKONOMI DAN BISNIS
, 2020
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| Subjects: | |
| Online Access: |
http://digilib.unila.ac.id/65413/1/ABSTRAK.pdf http://digilib.unila.ac.id/65413/2/SKRIPSI%20FULL.pdf http://digilib.unila.ac.id/65413/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf http://digilib.unila.ac.id/65413/ |
Daftar Isi:
- Penelitian ini bertujuan untuk menguji pengaruh structural assurance, perceived reputation dan kualitas system informasi akuntansi terhadap variable dependen trust pada e-commerce. Penelitian dilakukan terhadap 175 pengguna internet di kota Bandar Lampung yang melakukan transaksi penjualan pada e-commerce melalui media internet. Metode analisis yang digunakan adalah regresi linier berganda. Berdasarkan hasil penelitian yang telah dilakukan dpat diketahui bahwa keseluruhan variable bebas yang ada yaitu structural assurance, peeived reputation, dan kualitas system informasi akuntansi berpengaruh terhadap variable terikat yaitu trust pada e-commerce. Sedangkan variable perceived reputation terbukti sebagai variable yang mempunyai pengaruh besar terhadap variable dependen trust pada e-coomerce. Kata Kunci: Structural Assurance, Perceived Reputation, Kualitas Sistem Informasi Akuntansi, Trust pada E-Commerce. This study aims to examine the effect of structural assurance, perceived reputation, and the quality of accounting information systems on the dependent variable, namely user trust in e-commerce. The study was conducted on 175 internet user in the city of Bandar Lampung who made sales transactions on e-commerce via the internet media. The analysis method used is multiple linier regression. Based on the results of research that has been done, it can be seen that all the exiting independent variables, namely structural assurance, perceived reputation, and the quality of the accounting information system have an effect on the dependent variable, namely user turst in e-commerce. While the variable perceived reputationis proven to be variable that has the greatest influence on the dependent variable user trust in e-commerce. Keywords: Structural Assurance Perceived Reputatiton, Quality Of Accounting Information Systems, E-Commerce User Trust