ANALISIS PENGARUH CUSTOMER CREATIVITY DAN CUSTOMER COMPLIANCE TERHADAP CUSTOMER SATISFACTION PADA JASA KEBUGARAN EMPIRE GYM DI BANDAR LAMPUNG
| Main Author: | DENNY HENDLI PRATAMA, 1611011023 |
|---|---|
| Format: | Bachelors NonPeerReviewed Book Report |
| Terbitan: |
FAKULTAS EKONOMI DAN BISNIS
, 2020
|
| Subjects: | |
| Online Access: |
http://digilib.unila.ac.id/61344/1/1.%20ABSTRAK.pdf http://digilib.unila.ac.id/61344/2/2.%20SKRIPSI%20FULL.pdf http://digilib.unila.ac.id/61344/3/3.%20SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf http://digilib.unila.ac.id/61344/ |
Daftar Isi:
- ANALISIS PENGARUH CUSTOMER CREATIVITY DAN CUSTOMER COMPLIANCE TERHADAP CUSTOMER SATISFACTION PADA JASA KEBUGARAN EMPIRE GYM DI BANDAR LAMPUNG Tujuan penelitian adalah untuk mengetahui pengaruh variabel Customer Creativity dan variabel Customer Compliance terhadap Customer Satisfaction pada jasa kebugaran Empire Gym di Bandar Lampung. Jenis penelitian adalah survei. Pengambilan sampel menggunakan metode non-probability sampling dengan teknik Purposive Sampling. Teknik pengumpulan data dengan kuesioner sebanyak 100 responden. Pengujian validitas menggunakan faktor analisis dan uji reliabilitas menggunakan Cronbach’s Alpha. Teknik analisis data menggunakan analisis kuantitatif dengan program SPSS. Hasil penelitian ini menunjukkan bahwa variabel Customer Creativity berpengaruh positif terhadap Customer Satisfaction dan Variabel Customer Compliance berpengaruh negative terhadap Customer Satisfaction Kata kunci : Customer Creativity , Customer Compliance dan CustomerSatifaction ANALYSIS OF THE EFFECT OF CSUTOMER CREATIVITY AND CUSTOMER COMPLIANCE ON CUSTOMER SATISFACTION IN EMPIRE GYM FITNESS SERVICES IN BANDAR LAMPUNG The purpose of this study was to determine the effect of Customer Creativity and Customer Compliance variables on Customer Satisfaction in Empire Gym fitness services in Bandar Lampung. This type of research is a survey. Sampling using non-probability sampling method with purposive sampling technique. Data collection techniques with a questionnaire of 100 respondents. Validity testing uses factor analysis and reliability testing uses Cronbach’s Alpha. Data analysis techniques using quantitative analysis with the SPSS program. The results of this study indicate that the Customer Creativity variable has a positive effect on Customer Satisfaction and the Customer Compliance Variable has a negative effect on Customer Satisfaction. Keywords: Customer Creativity, Customer Compliance and Customer Satifaction