DETERMINAN PENDAPATAN PEDAGANG PASAR TRADISIONAL DI KOTA BANDAR LAMPUNG
| Main Author: | FAUZIYYAH DIAN LARASATI , 1311021033 |
|---|---|
| Format: | Bachelors NonPeerReviewed Book Report |
| Terbitan: |
FAKULTAS EKONOMI DAN BISNIS
, 2019
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| Subjects: | |
| Online Access: |
http://digilib.unila.ac.id/55811/1/ABSTRAK.pdf http://digilib.unila.ac.id/55811/2/SKRIPSI%20FULL.pdf http://digilib.unila.ac.id/55811/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf http://digilib.unila.ac.id/55811/ |
Daftar Isi:
- Penelitian ini bertujuan untuk mengetahui kondisi, potensi dan hambatan, serta rumusan strategi kebijakan model penataan pasar tradisional di Pasar Bawah. Penelitian ini adalah penelitian primer dimana peneliti melakukan survei secara langsung di Pasar Bawah dengan menyebarkan angket pertanyaan dan wawancara penelitian. Jumlah responden ditentukan menggunakan rumus Slovin dan diperoleh 65 redponden dari 191 pedagang. Hasil penelitian menunjukkan bahwa kondisi pasar tidak mendapat pembaharuan bangunan, fasilitas dalam pasar juga perlu ditingkatkan kembali. Sedangkan hasil analisis tabulasi silang, dari Tingkat pendidikan pedagang didominasi oleh jenjang SMA/SMK yaitu sebanyak 49 pedagang dari total 65 pedagang yang disurvei. Dari total 65 pedagang yang disurvei sebanyak 25 atau 38,46 persen pendapatan pedagang dalam kategori rendah (kurang dari Rp.500.000) dan sebanyak 40 atau 61,54 persen pedagang dengan pendapatan tinggi (lebih dari Rp.500.000). Pendapatan pedagang di Pasar Bawah dapat ditingkatkan diantaranya jika lokasi berdagang strategis dan adanya akses angkutan umum. Sedangkan pendapatan pedagang dapat mengalami penurunan karena keberadaan pasar modern dan perubahan pola hidup masyarakat. Kata Kunci: Analisis Crosstab, Jam Kerja, Lokasi Berdagang, Pendapatan, Pendidikan, Pola Hidup. ABSTRACT The purpose of this research is to knew conditions, potentials, obstacles, and formulation of the strategy on a traditional market structuring model policy which located in Pasar Bawah. This is a primary study where researchers conduct a survey directly at Pasar Bawah by distributing questionnaires consist of questions and interviews. The number of respondents was determined using the Slovin formula and obtained 65 respondents from 191 traders. The results of the study indicated that the condition of the market did not receive renewal maintenance. Moreover, the facilities in the market also need to be improved. While the results of cross tabulation analysis showed that the level of merchant education were dominated by high school / vocational level, it was about 49 traders out of a total of 65 traders surveyed. As many as 25 respondent or 38.46 percent of traders have low income category (less than Rp.500,000) and as many as 40 respondent or 61.54 percent of traders have high income category (more than R.p500,000). The income of traders in Pasar Bawah could be increased if the location was strategic and the public transportation was accessable. While the income of traders can decrease due to the existence of modern markets and the changes in people's lifestyle. Keywords: Crosstab Analysis, Education , Lifestyle, Revenue, Trading Location, Working Hours.