ANALISIS DETERMINAN PENDAPATAN MITRA GO-JEK DI KOTA BANDAR LAMPUNG
| Main Author: | ANNISA ADELINA , 1411021014 |
|---|---|
| Format: | Bachelors NonPeerReviewed Book Report |
| Terbitan: |
FAKULTAS EKONOMI DAN BISNIS
, 2018
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| Subjects: | |
| Online Access: |
http://digilib.unila.ac.id/37322/1/ABSTRAK.pdf http://digilib.unila.ac.id/37322/2/SKRIPSI%20FULL.pdf http://digilib.unila.ac.id/37322/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf http://digilib.unila.ac.id/37322/ |
Daftar Isi:
- The purpose of this study is to determine the effect of working hours, service quality, tariff, and point quantity to partner GO-JEK income in Bandar Lampung. This study was conducted using primary data obtained from interviews and questionnaires. Data were analyzed using Multiple Linear Regression. Based on the result of the research, it can be concluded that the independent variable of working hours (X1) and point quantity (x4) have positive and significant effect to partners GO-JEK income (Y), service quality (X2) and tariff (x3) have negative and significant effect to partners GO-JEK income (Y). Keywords: Income, Points Quantity, Rates, Service Quality, Working Hours. ABSTRAK Tujuan penelitian ini untuk mengetahui pengaruh jam kerja, kualitas layanan, tarif, dan jumlah point terhadap pendapatan mitra GO-JEK di Kota Bandar Lampung. Penelitian ini dilakukan dengan menggunakan data primer yang diperoleh dari hasil wawancara dan kuisioner. Data dianalisis menggunakan Regresi Linier Berganda. Berdasarkan hasil penelitian, dapat disimpulkan bahwa variabel bebas jam kerja (X1) dan jumlah point (X4) berpengaruh positif dan signifikan terhadap pendapatan mitra GO-JEK (Y), kualitas layanan (X2) dan tarif(X3) berpengaruh negatif terhadap pendapatan mitra GO-JEK (Y). Kata Kunci : Jam Kerja, Jumlah Point, Kualitas Layanan, Pendapatan, Tarif.