PENGARUH TARIF KAMAR TERHADAP KEPUASAN DAN MINAT PASIEN DALAM PEMBELIAN ULANG JASA RAWAT INAP DI RUMAH SAKIT PANTI RAPIH YOGYAKARTA

Main Author: Soesanto, Harry
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip , 2017
Subjects:
Online Access: http://ejournal.undip.ac.id/index.php/jbs/article/view/14479
http://ejournal.undip.ac.id/index.php/jbs/article/view/14479/11075
Daftar Isi:
  • The National development being implemented in six PELITA bring a good result in health care sector. The hospi­tal is getting isolate as it own definite the tariff for services which have been given to consumer; because not all hos­pital stand alone to definite the services. As an effect, definite tariff is first­ tariff and the definite of consumer tendency to come with comfirmable tariff. This research has a tendency (1) to identify room tariff influence, and the relationship between patient satisfaction and patient willingness in rebuying in patient services in Panti Rapih hos­pital; (2) to identity consumer behaviour about patient satisfaction and to repurchase for health services in Panti Rapih hospital.Research design applied was on observational research (non experimental), and the research subject in patient. Sample was drawn as purpossive with definitelly criteria. Data were collect through from question which has been fill by responden. And result will be examination as qualitative and quantitative with SPSS/PC + program. The result showed that (1) subject desire to use Panti Rapih hospital and the result has been influence by satis­fied servent depending with room tar­iff; (2) research subject show that pa­tient interest in rebuying in patient ser­vices, big enough to prediction behavior in decision making.Based on the result, it was con­cluded that patient interest in rebuying depending by patient satisfied, but a low cost of room tariff has been ignored.Thus a room tariff is not the only be­havior reason to use Panti Rapih hospi­tal, and not support by result of research calculation which mean that hypothesis has been denied.