Khalayak Media Baru

Main Author: Malau, Ruth
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Department of Communication, FTIK, Universitas Semarang , 2011
Online Access: http://journals.usm.ac.id/index.php/the-messenger/article/view/183
http://journals.usm.ac.id/index.php/the-messenger/article/view/183/153
Daftar Isi:
  • New media era brought a complex story about what is media audience nowadays. The situasion in this postmodernism world is quite different because audience has become more active in consuming the new media. The one that once known as mass audience has now dissapeared because of the popularity of the new media. When audience is no longer a mass, fandom emerge as one of the most known as the new media audience.