PENGARUH PENERAPAN I.S.O 9001:2000, KUALITAS PRODUK DAN LAYANAN TERHADAP KEPUTUSAN PEMBELIAN
| Main Authors: | ,, Melyana, Wiryawan, Zahrida Z |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Trisakti
, 2012
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| Online Access: |
http://www.trijurnal.lemlit.trisakti.ac.id/mrbm/article/view/1108 http://www.trijurnal.lemlit.trisakti.ac.id/mrbm/article/view/1108/988 |
Daftar Isi:
- This research attempted to investigate which variables had been the determinants: ISO 9001:2000, quality of product and quality of service; as influencers of the customers purchasing decisions of the roof products.Using a quantitative design with 113 respondents, the 'f test and 't' test indicated that the implementation of the ISO 9001:2000, quality of the products as well the quality of its services did simultaneously and partially influence customers purchasing decision of the company's roof products positively.Keywords: ISO 9001:2999, Product quality, Customer service quality, Customer purchase decision