FAKTOR-FAKTOR YANG MENDORONG MAHASISWA MENONTON TAYANGAN CLAS ON AIR CLASS MILD DI ANTV Studi Pada Mahasiswa Ilmu Komunikasi Konsentrasi Audio Visual Universitas Muhammadiyah Malang Angkatan 2003
| Main Author: | Rahmat, Arif |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2007
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/9744/1/FAKTOR1.pdf http://eprints.umm.ac.id/9744/ |
Daftar Isi:
- Television grew and developed into one of the audio-visual form with the characteristics and properties typical, several advantages possessed by the television as the mass media where the message messages conveyed through images and sounds simultaneously (synchronous), life, and fast (Actual). Moreover, in a live broadcast and can reach a very wide space, as well to reach viewers who are very much in a relatively short time. Program event displayed by the television station there are a variety of One is the impression Music On Air Class Clas Mild having different characteristics, although in the sense that in this show has elements of the brand promotion of a product but not be denied the existence of an entertainment inherent in such a wrong impression of them is presenting the band with acoustic concept of impressions Clas Mild On Air Class at Quiz. Impressions are displayed in the form of live acoustic with guest stars that are already quite well known and new guest star on the rise (rising star). Here the researchers wanted know what are the factors that can encourage students to watch On Air Classmild Clas impressions on quiz? Here the theories used by researchers to answer some question about the exposure mass communication media, is a theory which Uses And Gratification theory said the audience members are considered active using the media to meet needs. In addition, as quoted by Jalaluddin Rachmat in his book Psychology of Communication titled "based on various streams in psychology motivational, William J. McGuire (1974) mengklafisikasikan several different motifs kind in hubungannyadengan satisfying needs (need gratification) by the media. Be divided into 2 categories namely: (a) cognitive motives and gratifications of media, in this motif emphasizes human needs for information and the need to achieve a certain level idesional. (B) affective motives and gratifications of media, the motive is related to the condition or feelings dynamics that drive human beings to reach the level of feelings. " This study used survey research methods and types of descriptive research using a quantitative approach. While the population in this study is a student at the Department of Communication Studies concentration audiovisual Faculty of Social and Political Science University Malang force 2003 with the criteria that researchers have previously specified, then performed crawl data and obtained data that meet the criteria that is counted 24 respondents Thus this sample represents the population or the total Sampling. Untuk research data collection techniques, used a questionnaire as a data collection tool principal. Data were analyzed using descriptive quantitative analysis The results showed that there are two factors that encourage students to watch impressions Clas Mild On Air Class at the quiz, which is a boost factor of the (internal), and push factor from the outside (external). Internal factors, namely the respondent in watching music Clas Mild On Air Class at the quiz more motivated by their desire to seek and entertainment. While external factors related to the packaging event factors include guest stars (the band or artist), time or time slot, setting the place, blocking camera (taking pictures by the cameraman), the appearance of presenters in bringing events, sound and lighting. From the data available indicate that the average mean amounted to 96.5 is in positive phase with the interpretation guidelines based on the table respondents. Then it can be deduced that some respondents had to receive Class On Air packaging event well.