ANALISIS SEGMENTASI PASAR PADA UNIVERSITY INN UNIVERSITAS MUHAMMADIYAH MALANG
| Main Author: | Sari, Rissa Novita |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2007
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/8934/1/l.pdf http://eprints.umm.ac.id/8934/ |
Daftar Isi:
- This Research represent research to consumer market segmentation with title " Analysis of Market Segmentation at University Inn Muhammadiyah University of Malang". Target of this research is to know characteristic of market segmentation at University Inn Muhammadiyah University of Malang. Segmentation variabel which using to research is geographical variable, demographic variable, psikografis variable, and behavioral variable. Analyzer of Cluster by using scale of likert for the measurement of segmentation variable. Analyse cluster got by 3 cluster, I cluster consist of 3 people (3%), II cluster consist of 26 people (26%) and III cluster consist of 71 people (71%), each the cluster have different characteristics. Each characteristic of cluster have giving name, I cluster by the segment name is The Loners, II cluster by the segment name is The Affluent, III cluster by the segment name is The Strives.