HUBUNGAN KONFORMITAS DENGAN GAYA HIDUP KONSUMTIF DALAM MEMBELI PAKAIAN MEREK LUAR NEGERI PADA REMAJA SURABAYA
| Main Author: | NOVITASARI, RETNO |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/8857/1/HUBUNGAN_KONFORMITAS_DENGAN_GAYA_HIDUP_KONSUMTIF_DALAM_MEMBELI_PAKAIAN_MEREK_LUAR_NEGERI_PADA_REMAJA_SURABAYA.pdf http://eprints.umm.ac.id/8857/ |
Daftar Isi:
- Life pattern changes from time to time leads individual to material life style orientation, getting pleasure situation, and enjoying luxury. Led by a lot of information and modern life, fashion trend changes can affect, especially in, teenager life. Teenage is an identity looking period that used to adapt with their community standard. They have need to be accepted and be same with other similar communities, lead them to follow the community life style especially in buying foreign popular branded clothes to raise their prestige. They still buy them although expensive to raise their self-confident. Other reasons are good material, following trend, need to accept by their friends and need to be conform in their community, this research done to find out a correlation between conformity and consumptive life style in buying foreign branded clothes in Surabaya teenager. This is a quantitative research. Researcher took a population of SMAN 9 Surabaya students, while 80 of them are sample that chosen by Cluster Sampling technique. Data used was scale, which is Likert scale. There are two scales used, conformity scale and consumptive life style scale. The researcher used product moment technique by Karl Pearson as a data analysis method helped by SPSS 12 computer programs. From the data analysis, the researcher got (r = 0,537; p = 0,000), concluded that there is a positive and very significant correlation between conformity and consumptive life style in buying foreign branded clothes. It means the higher conformity, the higher consumptive life style in buying foreign branded clothes. On the other hand, the higher conformity, the higher consumptive life style in buying foreign branded clothes. The researcher also got (r2) of 2,288, means the conformity effective contribution to consumptive life style is 28,8%. The other 71,2% is affected by other factors such are television commercial persuasion or product temptation, shop addicted, prestige, and this research limitations, which are imprecise questions list from conformity scale presentation and consumptive life style, and imprecise research subject and place.