ANALISIS POSISIONING RADIO DI MALANG RAYA DARI SISI KONSUMEN (Studi Pada Radio Makobu FM , Radio Andalus FM,Radio Tidar Sakti FM, dan Radio RRI Cabang Pratama Malang)
| Main Author: | Supriyadi, Danang |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2007
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/8686/1/z.pdf http://eprints.umm.ac.id/8686/ |
Daftar Isi:
- Scaling, Factor analysis, RSQ This study entitled "Analysis of positioning Radio In Malang Raya From Side Consumer (Studies in Makobu Radio FM, Andalus FM Radio, Radio Tidar Sakti FM, and Radio RRI Malang Branch Primary. " The purpose of this study was to find a map positioning Makobu Radio, Radio Andalus, Radio Tidar Way and RRI Radio Pratama Malang branch and find out reposisioning competition should be done by radio positioned at the bottom. Data analysis tool used for that purpose is to using factor analysis and analysis of the MDS (Multidimensional Scaling) in order to find a map positioning Makobu Radio, Radio Andalus, Radio Tidar Way and RRI Radio Pratama Malang branch and find out reposisioning competition should be done by radio positioned at the bottom. To obtain data primer about positioning Makobu Radio, Radio Andalus, Radio Tidar Way and Radio RRI Malang branch Pratt conducted by distributing questionnaires to studied radio listeners, while the population is college students Muhammadiyah University of Malang who became one of radio listeners studied by sampling of 221 respondents. Retrieval techniques sample used was purposive sampling. Based on research results, we concluded that the perceptual map good is to see the value of RSQ, MDS analysis results from a combination of factors appear that picture MDS combination of products and personnel factor is the perceptual map good, this can be seen from the RSQ value 0.83001. Radio Tidar Sakti occupy quadrant I, which means having a good product and personnel. While in lowest position occupied by Radio Andalus, which means lack of variety of events and personnel who have not yet developed into higher quality. From the results above can be said that the radio galaxy has Tidar good positioning in the community while still necessary to Radio Andalus do reposisioning for people to know the benefits of Radio Andalus from its competitors.