PERILAKU KONSUMTIF DI KALANGAN MAHASISWA(Studi Mengenai Perilaku Konsumtif Di Kalangan Mahasiswa Di KotaMataram - NTB)

Main Author: Kusumayadi, Dody
Format: Thesis NonPeerReviewed Book
Bahasa: eng
Terbitan: , 2007
Subjects:
Online Access: http://eprints.umm.ac.id/8516/1/PERILAKU_KONSUMTIF_DI_KALANGAN_MAHASISWA.pdf
http://eprints.umm.ac.id/8516/
Daftar Isi:
  • Rampant shopping mall is a new phenomenon that began popping up in various areas (including Lombok). At least for now there is one mall that Dapa is found in Lombok Mataram Mall has recently become the center spending in the local area. Life in the City of Mataram has undergone changes since the development of shopping centers such as shopping malls. With the Mataram mall makes the life of the community in general and students in particular to be developed. This is evident from the pattern of consumption shown by local students. In meeting their needs for goods and services. The formulation of the problem in this research is how the consumer behavior that they show by students at the City of Mataram. The goal: Want to analyze how consumer behavior shown by students in the city of Mataram.