PERSEPSI MAHASISWA TENTANG PEREMPUAN DALAM IKLAN DI TELEVISI (Studi pada Mahasiswa Jurusan Ilmu Komunikasi Angkatan 2004 UMM)
| Main Author: | ZULAICHA, LULU |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2007
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/7912/1/PERSEPSI_MAHASISWA_TENTANG_PEREMPUANDALAM_IKLAN_DI_TELEVISI.pdf http://eprints.umm.ac.id/7912/ |
Daftar Isi:
- Television have been a social community life. All the time, television was entered into a social system community of ware house until in a personal life. If the program of television more interest so it can get more attention from the audience. Advertisement as media which distributed producer and consumer need. It also gave influence to the brain and behavior of consumer. The objective of this final exam was knew student perception about women in television advertising in communication Department, Social and Political Science Faculty , University of Muhammadiyah Malang in 2004 Television advertising was reproduced and branded of men to women. Women position in this was unique, in one side women as persuasion tool to explain a product, and the other side women as consumer who consumed capitalism products. They had been a tool and symbol of marketing. They also target of the advertising, because they were very consumptive. This research was descriptive which survey method. The sample in this research was student of in communication Department, Social and Political Science Faculty, University of Muhammadiyah Malang in 2004. It also used primer and seconded data, data collecting method was used documentation, questioner, variable measuring used likert scale, instrument test was used validity and reliability, and then analyze data used rating scale. Analyze data result showed students’ perception in communication Department, Social and Political Science Faculty University of Muhammadiyah Malang in 2004 was positive which had 212,8 worth. This research had conclusion that perception about women in televicion advertising was positive. Television as mass communication tool which the most effective able to participate to the women life.