PENGARUH FAKTOR PRIBADI DAN FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK DI PASAR TRADISIONAL DAN PASAR MODERN (Studi pada Pasar Dinoyo dan Indomaret Tlogomas)
| Main Author: | SUPRIATIN, EKA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/7716/1/o.pdf http://eprints.umm.ac.id/7716/ |
Daftar Isi:
- The goal of this study is to know personal factor and psychology factor influence consumer to decide product buying in Dinoyo market and Tlogomas Indomaret, to know which factors give dominant influence to buying decision of product in Dinoyo market and Tlogomas Indomaret, the title Influence to Personal and psychology factors to buying decision in Dinoyo market and Tlogomas Indomaret". This study is descriptive by using survey method; data collecting method is accidental sampling with total samples 200 respondents, 100 respondents in Dinoyo market, and 100 respondents in Tlogomas Indomaret. The analysis tools which be used multi regression, based on the study result by discussion use multi regression which have been done thus it may be concluded following: the personal factors and psychology factors give significant influence to buying decision in Dinoyo market and Tlogomas Indomaret, personal factors give dominant influence in Dinoyo market, and psychology factors give dominant influence to buying decision in Tlogomas Indomaret. The third hypothesis which be proposed in this study is proved, based on the study result and the conclusion that consumer in Dinoyo market and Indomaret have role.