STRATEGI PEMASARAN PADA PERUSAHAAN WINGKO RASA DI KECAMATAN BABAT-KABUPATEN LAMONGAN
| Main Author: | SUSANTO, HADI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/7695/1/b.pdf http://eprints.umm.ac.id/7695/ |
Daftar Isi:
- The exploration have title marketing strategic in wingko rasa company at kecamatan Babat kabupaten Lamongan, purpose from exploration is to analyst marketing strategic from company and seek problem solving in marketing plan. We must have marketing analyst to get the good solution to repair marketing strategic, after that we can create marketing strategic program. We have analyst some component in marketing, strength, weakness, opportunity and treat.. the other analyst is marketing mix(product ,price, place and promotion). Traditional Food Company is very difficult to improve because must competition with modern food company product., traditional food is component from Indonesia culture and unique image from the area. From example wingko is special food from Lamongan city, because it we must can defense the traditional food From the exploration we know about traditional food company is very depend with tourism because traditional food identical with component from unique product from the tourism area. Wingko have competitive advantage because have natural ingredients and have good nutrition. Wingko rasa company is traditional food because it the company must repair product distribution, promotion and product quality. From the analyst winko rasa have competitive advantage, wingko rasa have product differentiation from the taste(milk, chocolate, etc) natural product, and costumer can buy with cheap price and weakness from the company is no have legal agency and limit of promotion area and special agent to sale wingko rasa products, because it this company can optimally marketing strategic , SO (strength-opportunity) is optimally strength and opportunity in company, for example optimally distribution channel, WO(Weakness –opportunity) is strategic for optimally opportunity to reduce effect from weakness in company, for example is intensive promotion, ST( Strenght-treatment) is strategic to optimally strength to reduce effect from treath in company, for example product innovation, WT(Weakness- treatments) strategic to reduce weakness and treat in company. We hope wingko rasa company’s can application marketing strategic to defense in product competition in market, planning program to build new marketing concept to repaired marketing strategic, the company can use marketing program to created problem solving and considering to evaluation marketing affectivity .