STRATEGI PEMASARAN PADA PERUSAHAAN SEPATU PT.KARYA MEKAR DEWA TAMALI JOMBANG
| Main Author: | Saputri, Luki Fajar Andriani |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/7575/1/z.pdf http://eprints.umm.ac.id/7575/ |
Daftar Isi:
- This research that doing study cassus, in colleted data analyze with interview and research object document to purpose data of find completed is the correct of problems for this time. The research title is marketing strategy at PT. Karya Mekar Dewa Tamali Jombang. The purpose of this research to know what is the correct strategy to use by the companies for his time. The research use SWOT as appliance analyze, ETOP (Environment Threat And Opportunity) and SAP (Stategic Advantage Profile). The result of research is doing this companys this internal Strength is Product quality and discount, that of existing Weakness is Variant product, and promotion. Such as product desain. Brand, price, marketing area is a Neutral, because this companies is order system. The external Stenght such as existing opportunity is the goverment factor, and technology factor. Of this exysting threat is resident factor. While economic factor and demography factor is a neutral to company lifes. The strategy is the correct to use companie is strategy quality product improvement of control quality promotion product. He suggest that can given from research result is hopefully companies anticipate the exist uying that are currely occur this company able requare al of the power full that owned, then they able to uying with as some as kinds of company it self.