PENGARUH KOMUNIKASI PEMASARAN TERPADU DAN LINGKUNGAN KOMUNIKASI TERHADAP CITRA PERUSAHAAN (Studi Pada Pelanggan Perusahaan Jasa Operator Telepon Seluler PT. Telkomsel Tbk. di Kota Malang)
| Main Author: | Sunarya, Yaya |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/7446/1/Q.pdf http://eprints.umm.ac.id/7446/ |
Daftar Isi:
- This research is about prepaid card of Telkomsel had two cellular prepared card, called SIMPATI and AS. The research conducts at Malang with title “The Influence of Total Marketing Communication and Communication Area to PT. Telkomsel Image”. The research aim is to know the effect of total marketing communication variable saw from message and communication area and from politic, economic, social and technology to company image. Also to know variable which is build a marketing communication and communication area. This research take four hypothesis are, contain, format, structure, resource, time, length of time, ethical, medium, relationship, promos, and symbol are message builder in communication area, peoples and company taste are company image of PT. Telkomsel. The analyzer is factor analysis and double linear regression. With Ftest and ttest. Based on the concussion for first, second and third. And the fourth know by double linear regression.