PENGARUH TERPAAN ISI PESAN TABLOID BOLA TERHADAP KEPUTUSAN MENONTON PERTANDINGAN SEPAK BOLA Studi Pada Mahasiswa Jurusan Teknik Elektro Universitas Muhammadiyah Malang Angkatan 2005
| Main Author: | RIZQI MAULANI, NIRMA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/7372/1/PENGARUH_TERPAAN_ISI_PESAN_TABLOID_BOLA_TERHADAPKEPUTUSAN_MENONTON_PERTANDINGAN_SEPAK_BOLAStudi_Pada_Mahasiswa_Jurusan_Teknik_Elektro_Universitas_MuhammadiyahMalang_Angkata.pdf http://eprints.umm.ac.id/7372/ |
Daftar Isi:
- Print mass media like tabloid Bola gives much information and entertainment amusement in around sportscast especially information in around football athletics. Contents of message of tabloid Bola has a real strong influence for its (the readership, which the influence can give motivation and stimulus that is then finally generates effect at audience. The effect in the form of existence of desire at audience in giving decision to look on football contest. Based on the background, hence can be made problem formula that is how big influence terpaan contents of message of tabloid Bola to decision looks on contest of football at majors student Teknik Elektro UMM generation 2005. Theory applied is Teori Efek Tak Terbatas (Unlimited Effect) or recognized as Teori Jarum Hipodermik (Hypodermic Needle Theory). In this theory there are some variable that is communications variable, variable between and effect variables. Communications variable divided to become some variable subs namely communicator posed at with credibility, fascination, and power; message variable sub consisted of message structure, message style, appeals message; and media variable sub which cans be in the form of electronic media and print media. Variable between shown with attention, understanding and acceptance?receiving. While effect variable measured at cognate facet (opinion), affective facet (position, feeling), and facet behavioral (behavior). For the agenda of fulfilling theoretical of requirement framework with measuring level of influence to come up with decision, hence this research also applies formula AIDDA which divided to become Attention, Interest, Desire (ambition), Decision, and Action. Research method applied is quantitative approach with research method survey. Data collecting technique applies questionaire and documentation. Instrument at the questionaire is tested its (the validity by using correlation product moment and tested its (the reliability with technique in cutting into halves. Research subject is technique majors student elektro UMM generation 2005, with certain characteristic matching with purpose of this research. Research sample amounts to 66 responders, where sampling technique by using technique simple random sampling. Value total overall of variable Terpaan Isi Pesan Tabloid Bola (X) 2362, and value total keseluruahn variable Keputusan Menonton Pertandingan Sepak Bola (Y) 2102. Influence value terpaan contents of message of ball tabloid to decision looks on contest of football is shown with coefficient of determination value 0,439. Level of this indicates that variable dependen is influenced equal to 43,9% by independent variable. While assessing correlation coefficient for the price of 0,663. Thereby, influence generated is including at strong positive relationship. Terpaan contents of message of tabloid Bola influential positive to decision looks on contest of football productively Y= 18,016 + 0,387 X.