ANALISIS STRATEGI PEMASARAN YANG TEPAT PADA UD RUKUN ROTAN MALANG
| Main Author: | Yuliani, Endah |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/7121/1/D.pdf http://eprints.umm.ac.id/7121/ |
Daftar Isi:
- This research was a case study at UD Rukun Rotan Malang titled “ Analysis of The Appropriate Marketing Strategy at UD Rukun Rotan Malang”. This research aimed to find out and analyzed the appropriate marketing strategy at UD Rukun Rotan Malang. Analysis tools used in this research was SWOT analysis where the analyzed factors were internal and external factors. Internal factors consisted of product, price, promotion, and distribution. External factors consisted of economy, demography, government, technology, supplier, and competitor. The result showed that the appropriate strategy for UD Rukun Rotan was product development strategy. By this strategy, there hoped that selling volume at UD Rukun Rotan malang would be increased since the product has wide variance with qualified raw material quality, so that the consumer would face many product choice. The writer suggest UD Rukun Rotan Malang to make intensive promotion, lower price but higher quality, creating brand for its product and creating more design / product model to give many choices to the consumers.