PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP CITRA PERUSAHAAN OPERATOR SELULER PADA PT. INDOSAT
| Main Author: | YUNIARIS, WENNY |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/7067/1/P.pdf http://eprints.umm.ac.id/7067/ |
Daftar Isi:
- The aim of this research are to know the message of integrated marketing communication are content, structure, format, source, time, space, ettiquete, things, friendship, agreement, and symbol to build corporate image is overall opinion of the company, company’s contribution to society, and liking of the company, that integrated marketing communication show with the effect to corporate image of PT. Indosat. There is three hypothesis, first is content, structure, format, source, time, space, ettiquete, things, friendship, agreement, and symbol are a message build in integrated marketing communication. Second, overall opinion of the company, company’s contribution to society, and liking of the company to build corporate image. Third integrated marketing communication shown from effected message to corporate image. The variable of this research is integrated marketing communication shown from independen variable (X) with message build indicator such as content, structure, format, source, time, space, ettiquete, things, friendship, agreement, and symbol. Meanwhile, corporate image is dependen variable (Y), indicatorized by overall opinion of the company, company’s contribution to society, and liking of the company. To easier sample taken, the reseacher using accidental sampling technique. The analysis is factor analys with rotated factor and multiple linear regression analys. The research result shown that structure, format, source, time, space, ettiquete, things, friendship, agreement, and symbol are message builder in integrated marketing communication, overall opinion of the company, company’s contribution to society, and liking of the company are corporate image builder, message of integrated marketing communication is a simultaneously and partially effected to corporate image of PT. Indosat.