PERSEPSI MASYARAKAT TENTANG FUNGSI BALI TV SEBAGAI MEDIA LOKAL (Studi pada Warga Kelurahan Tuban Kecamatan Kuta Kabupaten Badung, Bali)
| Main Author: | Purnamasari N, Rr. Dyah |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/6821/1/PERSEPSI_MASYARAKAT_TENTANG_FUNGSI_BALI_TV_SEBAGAI_MEDIA_LOKAL.pdf http://eprints.umm.ac.id/6821/ |
Daftar Isi:
- Television be media that can display picture (visual) all at once voice (audio) to take pass effect technology tall so that culture social phenomenon so much and vast can be presented insides narrow room even if. Along with UU 32 year 2002 about technology development and world televisions, spur on the increasing of local televisions exist in Indonesia. Balinese television is one of the local television and also as first local television in Indonesia. Balinese television as local television tries to dig and publicize again Balinese culture because Balinese self very tight the hook with culture. So that researcher interested to canvass and detect perception or evaluation from Balinese society about television Balinese function as local media. This watchfulness internal issue formulation how does Balinese society perception about television Balinese function as local media. While aim in watchfulness to description Balinese society perception in course of meaning about television Balinese function as local media. This watchfulness format descriptive watchfulness by using research watchfulness method. This watchfulness location is carried out at subdistrict Tuban, KutaBali. population that taken village member Tuban, district Kuta, Balinese that fulfill criteria that is village aboriginal Tuban, ever watch program at Balinese television (3 program differ), and aged 18 50 year. This watchfulness uses probability sampling type simple random sampling that is manner interesting sample member at random (random) and got sample as big as 134 respondents. in this watchfulness uses theory “use and gratifications”. Model “use and gratification” interested in what done public in media, based in benefit principality and satisfaction (Sarjono, 1985: 51). . From analysis that done got that society erudition about television Balinese program enters in category tall evaluation. Then society attitude towards programs at Balinese television enters in good evaluation category. and in society behavior indicator towards programs program at Balinese television enters in which are positive evaluation. So, based on society perception average analysis result about television Balinese function as good local media in the programs at erudition indicator, society attitude and society behavior towards programs at Balinese television to categories as positive value. Thereby researcher concludes that society perception about television Balinese function as local media positive. If to fill with theory that used that is communication theory mass, result from this watchfulness is effect from existence a communication process mass, which is effect affective, cognate and behavioral. Communication effect realized to pass erudition, attitude and Balinese society behavior towards television Balinese function as local media.