STRATEGI PEMASARAN APOTEK FARMARIN DALAM MENGHADAPI PERSAINGAN APOTEK KOTA MALANG
| Main Author: | FEBRIANTO, DWI NURLATIEF |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2007
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/6225/1/STRATEGI%20PEMASARAN%20APOTEK%20FARMARIN.pdf http://eprints.umm.ac.id/6225/ |
Daftar Isi:
- In this thesis the research carried out on Farmarin Pharmacy, located on Jl. WR. Supratman C-2 KAV 9 Malang, East Java. This research took the title of Marketing Strategy Pharmacy Pharmacy Farmarin In Facing Competition Malang purpose of this research is to find the right marketing strategy used for pharmacy Farmarin in the face of competition from internal and external environment mengalinsis owned. The analytical tool used to find out what strategies can be executed by the company is to use analytical tools EFAS (External Strategic Analysis Summary Factory) and the IFAs (Internal Strategic Factor Analysis Summary), which then included in the SWOT matrix to obtain and find out what strategies can be applied or running the company. With the results to external factors 2.55 and 2.25 the internal factor which means that the internal and external factors on average when compared with competitors. Based on the research and discussion, it can be concluded that the pharmacy Farmarin need to maintain and increase the variety of products, pricing policy to maintain, increase distribution channels, increased promotional activities and to reform the service delivery system. The strategy is in accordance with the Pharmacy Farmarin market penetration strategy in which this strategy will be related to improvement in all company resources to always be able to compete with other competitors pharmacy.