PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY study Kecap Cap Ikan Dorang
| Main Author: | Wahyu Rizky Fitra Asmara, Asmara |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/61156/49/PENDAHULUAN.pdf http://eprints.umm.ac.id/61156/50/BAB%20I.pdf http://eprints.umm.ac.id/61156/51/BAB%20II.pdf http://eprints.umm.ac.id/61156/52/BAB%20III.pdf http://eprints.umm.ac.id/61156/53/BAB%20IV.pdf http://eprints.umm.ac.id/61156/54/BAB%20V.pdf http://eprints.umm.ac.id/61156/55/LAMPIRAN.pdf http://eprints.umm.ac.id/61156/ |
Daftar Isi:
- This study aims to determine the effect of brand image on dorang fish sauce soy sauce in Jombang Regency. This study is to find out whether brand image and brand trust influence brand loyalty and which variables are more influential than research on this dorang fish sauce. This study uses explanatory (explanatory research that aims to analyze the relationships between one variable with another variable or how a variable affects other variables. In this study, using two variables, including the independent variable, brand image and brand trust, the dependent variable is brand loyalty. Testing of this study uses multiple linear regression, coefficient of determination, and test the hypothesis using the t test and f test.