PENGARUH TERPAAN AKUN INSTAGRAM @AWKARIN TERHADAP PERSEPSI REMAJA PENGGUNA INSTAGRAM TENTANG AWKARIN (STUDI PADA FOLLOWERS INSTAGRAM @AWKARIN)
| Main Author: | Ramadhani, Andi Zhafira Nurul |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/60998/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/60998/2/BAB%20I.pdf http://eprints.umm.ac.id/60998/3/BAB%20II.pdf http://eprints.umm.ac.id/60998/4/BAB%20III.pdf http://eprints.umm.ac.id/60998/5/BAB%20IV.pdf http://eprints.umm.ac.id/60998/6/BAB%20V.pdf http://eprints.umm.ac.id/60998/7/BAB%20VI.pdf http://eprints.umm.ac.id/60998/8/LAMPIRAN.pdf http://eprints.umm.ac.id/60998/ |
Daftar Isi:
- Social Media is a media where we can interact with everyone, either they are near or far. One of them is Instagram which has become the most used social media by society in Indonesia, especially the youth. Awkarin is a selebgram with the most followers in Indonesia, which is 5.400.000 followers. At the beginning, Awkarin is known as a bad girl, trying to rebranding herself in Instagram to become better in youth perspective. The research is using quantitative with a associative method and based on survey. The data is collected by using questionnaire and literature study which is support the problem solving, is Stimulus – Organism – Response theory, to prove the influence of exposure on @awkarin’s Instagram Account towards Youth Perception of Instagram User About Awkarin. The results of this study prove that there is the influence of exposure on @awkarin’s Instagram Account towards Youth Perception of Instagram User About Awkarin is 76,4% which is shown that the change of perception in youth because of the changing of contents contain of message in the caption and it takes quite effect on visual message. This is proving that Awkarin is succees for rebranding in her Instagram account.