The Roles of Gender in Moderating the Effects of Shopping Intensity and Online Buying Risks Interactions on Buyers’ Anxiety
| Main Authors: | Widayat, Widayat, Rakhmi, Defani Ismiriam, Indrasari, Indrasari, Masudin, Ilyas |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Institute of Advanced Scientific Research
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/60842/19/Widayat%20Rakhmi%20Indrasari%20et%20al%20-%20Experience%20Risk%20Online%20Shopping%20Gender%20Difference%20Anxiety.pdf http://eprints.umm.ac.id/60842/37/Peer%20Review%20-%20Widayat%20-%20Experience%20Risk%20Online%20Shopping%20Gender%20Difference%20Anxiety.pdf http://eprints.umm.ac.id/60842/20/Similarity%20-%20Widayat%20Rakhmi%20Indrasari%20et%20al%20-%20Experience%20Risk%20Online%20Shopping%20Gender%20Difference%20Anxiety.pdf http://eprints.umm.ac.id/60842/ https://www.jardcs.org/abstract.php?id=2560 |
Daftar Isi:
- This present research was designed to test the role of gender in moderating the effects of online buying risks interacted with the shopping frequency on the buyers’ anxiety. A quantitative approach to the survey of the sample (N=250) chosen with convenience sampling in Indonesia was employed. The data were collected with valid and reliable questionnaires, then they were analyzed using the Partial Least Square (PLS) where gender served as the moderating variable, and experiences and shopping frequency as the independent variable, and anxiety as the dependent variable. The results of the analysis showed that the level of the buyers’ online shopping frequency resulting in risks in arrival time/delay in goods, quality, damage, shipping destination, quantity, finance, and risks in misuse of the buyers’ data significantly gave effects on the level of their anxiety. But, gender did not play any roles in moderating the effects of the risk interactions experienced by the buyers with certain shopping frequency on the level of their anxiety. The actors of the online business are expected to improve their feelings of partisanship to and concern with the buyers if they are often unable to meet the buyers’ expectations, and this condition sooner or later would result in the buyers to feel some anxiety and might cause them to suffer from psychic disorders or even phobia to do online buying.