FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN PETANI DALAM PEMBELIAN BENIH PADI DI KECAMATAN DONOMULYO KABUPATEN MALANG
| Main Author: | Ariwibowo, Ongki |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/60071/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/60071/2/BAB%20I.pdf http://eprints.umm.ac.id/60071/3/BAB%20II.pdf http://eprints.umm.ac.id/60071/4/BAB%20III.pdf http://eprints.umm.ac.id/60071/5/BAB%20IV.pdf http://eprints.umm.ac.id/60071/6/BAB%20V.pdf http://eprints.umm.ac.id/60071/7/BAB%20VI.pdf http://eprints.umm.ac.id/60071/8/LAMPIRAN.pdf http://eprints.umm.ac.id/60071/ |
Daftar Isi:
- Rice is a plant that is widely developed in Malang Regency but in planting rice many types of rice seeds will be selected and planted by farmers in Malang so that farmers choose the type of rice seeds that are good for planting. Choosing rice seeds to be planted is not easy because through several considerations that will be taken by farmers. In this case there are several marketing mix factors such as product, price, promotion which are the main considerations besides environmental influences such as friends, family, and agricultural shops. This study aims to: (1) Analyze the factors that influence farmers' decisions in purchasing rice seeds in Donomulyo District. (2) Analyzing the most dominant factor influencing farmers' decision to purchase rice seeds in Donomulyo District. Data were collected through respondents' interviews, then analyzed by multiple linear regression. The variables used are price, promotion, product quality, farmer education, farmer income, and environmental influence. The results of a study of 60 respondents showed that promotion factors significantly influenced farmers' decisions in purchasing rice seeds, product quality significantly influenced farmers' decisions in purchasing rice seeds, and environmental influences significantly influenced farmers' decisions in purchasing rice seeds. T value calculated on the promotion variable (X2) with the purchase decision variable (Y) of 1.682. T value of the product quality variable (X3) with a purchase decision variable (Y) of 2.267. The t value of the environmental influence variable (X6) with a purchase decision variable (Y) of 3.017.