Daftar Isi:
  • CV. Zero Heroes is a home industry that is engaged in textiles that produce clothing and accessories. The output produced is T-shirts, pants, bags, shoes, hats, etc. From observations and interviews conducted in the CV. Zero Heroes is known that there are still processes that result in products not in accordance with consumer desires. The development of a product is important and must continue to be done by a company so that the products sold can be accepted by the public as consumers. This study aims to determine the strategy in developing Zero Heroes T-shirt products and to determine the impact that drives the product development. Data collection methods using interviews and observation. Questionnaire respondents were T-shirt users in Malang city area. From the research results it is known that the product development strategy carried out by Zero Heroes is by making prototypes and images of T-shirt products and also determining the type of T-shirts that interest consumers. This research uses a method approach (Quality Function Development) with discussion only up to HOQ (House of Quality ) QFD stage one