PENGARUH KELENGKAPAN APLIKASI TRAVELOKA TERHADAP KEPUASAN INFORMASI PENGGUNA (Studi pada Mahasiswa Ilmu Komunikasi Angkatan 2018 Universitas Muhammadiyah Malang pengguna Traveloka)
| Main Author: | Mega Oktavianita, Siska |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/59269/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/59269/2/BAB%201.pdf http://eprints.umm.ac.id/59269/3/BAB%20II%20.pdf http://eprints.umm.ac.id/59269/4/BAB%20III.pdf http://eprints.umm.ac.id/59269/5/BAB%20IV.pdf http://eprints.umm.ac.id/59269/6/BAB%20V.pdf http://eprints.umm.ac.id/59269/7/BAB%20VI.pdf http://eprints.umm.ac.id/59269/8/LAMPIRAN.pdf http://eprints.umm.ac.id/59269/ |
Daftar Isi:
- A more advanced internet sophistication is very helpful in providing means of communication from anywhere in the world. With so many online applications we can access it. One of them is the Traveloka application which is accessed in various types of customers. And the existence of our Traveloka Application can be greatly facilitated to buy plane tickets or hotel boking. You don't have to order by coming. And users also get information from traveloka for example promos that apply. The purpose of this research is to determine the effect of traveloka application on the user's information satisfaction. This study uses a quantitative approach. The data analysis technique used by researchers is simple linear regression. Simple linear regression analysis is used to determine the effect of one independent variable on a dependent variable. The theoretical approach used is the Uses and Gratification theory. Based on the results of the above research and after analyzing the data, it can be concluded as follows Online application contributes to the dependent variable namely the satisfaction of user information by 41.4%, while the remaining 58.6% is caused by other variables outside the research variable 2) The results of the F test can be seen that the Online Application has a significant influence on the variable User information satisfaction, which is indicated by the F table value obtained by 3,960, while the F count was obtained at 60,833 so that from the calculations above it can be seen that the Online Application has a significant effect on the information satisfaction the user.