MAKNA PERAN PUBLIC RELATIONS DALAM FILM HOLLYWOOD (Studi Semiotika Roland Barthes pada Film Hancock)
| Main Author: | Lyla, Mas'udiah |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/59030/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/59030/2/BAB%20I.pdf http://eprints.umm.ac.id/59030/3/BAB%20II.pdf http://eprints.umm.ac.id/59030/4/BAB%20III.pdf http://eprints.umm.ac.id/59030/5/BAB%20IV.pdf http://eprints.umm.ac.id/59030/6/BAB%20V.pdf http://eprints.umm.ac.id/59030/7/BAB%20VI.pdf http://eprints.umm.ac.id/59030/ |
Daftar Isi:
- This research is an exploration of how the character of public relations is represented in popular entertainment media. With the increasingly popular culture of public relations (PR) becoming one of the professions that is often misunderstood. This study looks at how portraits of PR practitioners are portrayed in popular culture. Where the studies to be used are from films. Based on this, the problem formulation was made in this research, namely, "What is the meaning of the public relations figure in the Hancock film?" The purpose of this study is to dismantle the meaning of the public relations figure in the Hancock film. Theoretic concepts that are considered relevant in this research are theories related to social reactions and representations. The method that is used in the study is semiotics by Roland Barthes where his study is to dissect the hidden meaning behind a scene in the film Hancock. In research conducted by researchers on the film Hancock, is a qualitative study. The data collected is in the form of words, pictures and not numbers. There are 4 scenes out of a total of 150 scenes in the Hancock film. Determination of 4 scenes is not merely choosing based on activities related to public relations. The results of the research using the Roland Barthes semiotics method in revealing the meaning of public relations in the description of the previous chapter can be concluded that the stereotype in public relations is a myth and the task of public relations is in the public interest and the public relations profession is about building truth and trust.