PENERAPAN FREQUENCY, RECENCY, MONETERY MODEL DAN ALGORITMA K-MEANS PADA SISTEM PENGELOMPOKKAN PELANGGAN (STUDI KASUS: PT. DITRA MANUNGGAL JAYA )
| Main Author: | Wijaya, Hussin Agung |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/59006/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/59006/2/BAB%20I.pdf http://eprints.umm.ac.id/59006/3/BAB%20II.pdf http://eprints.umm.ac.id/59006/4/BAB%20III.docx.pdf http://eprints.umm.ac.id/59006/5/BAB%20IV.pdf http://eprints.umm.ac.id/59006/6/BAB%20V.pdf http://eprints.umm.ac.id/59006/7/LAMPIRAN.pdf http://eprints.umm.ac.id/59006/8/POSTER.pdf http://eprints.umm.ac.id/59006/ |
Daftar Isi:
- PT. Ditra Manunggal Jaya is engaged in business in nine basic needs. In its business process, PT. Ditra Manunggal Jaya is still using a manual process with transactions from customers from all over Indonesia, with this problem it can not be done by the company to manage customers. Required on a system that can automatically meet customer needs. Frequency, novelty and monetary model is a model that is often used as an added value to the price of the transaction process. The weighting given will be analyzed and grouped by k-mean. From the results of the k analysis, it means that the test uses purity with a total value of 0.441. by testing it can be concluded that the features of the system can help PT Ditra Manunggal Jaya's sales staff in providing services provided to the customers.