AKTIVITAS PEMASARAN di MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN KESADARAN MEREK (Studi pada Tim Kreatif Baegopa)
| Main Author: | Zakiyuddin, Muhammad Rifqi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/58760/49/PENDAHULUAN.pdf http://eprints.umm.ac.id/58760/2/BAB%20I.pdf http://eprints.umm.ac.id/58760/3/BAB%20II.pdf http://eprints.umm.ac.id/58760/4/BAB%20Ill.pdf http://eprints.umm.ac.id/58760/5/BAB%20IV.pdf http://eprints.umm.ac.id/58760/6/BAB%20V.pdf http://eprints.umm.ac.id/58760/7/BAB%20Vl.pdf http://eprints.umm.ac.id/58760/8/Lampiran.pdf http://eprints.umm.ac.id/58760/ |
Daftar Isi:
- The tight competition in culinary business in Malang triggers business people to be more creative and innovative, not only from the arrangement of places and menus. However, in producing a promotional content, business people are demanded to be more creative and interesting in packaging a message or information to be conveyed. This research uses the basic theory of visual communication as the main theory to find the facts of the use of marketing activities on Instagram social media in building brand awareness. The use of visual elements that are used to build awareness of their brand to the community as well as to promote on their Instagram social media. These elements are point, line, shape, space, color, and texture. This study uses a descriptive qualitative approach to explain or describe the strategies used by Baegopa in building brand awareness as well as promotion in its Instagram social media. Based on research findings found by researchers, marketing activities on Instagram accounts that are interactive and interestingly packaged provide an attraction for the audience, as did Baegopa. In addition, the use of one visual element that is color can be used as the identity of a product or company, as practiced by Baegopa. Through social media Instagram brand awareness (brand awareness) will arise if a brand or company has its own color identity. On social media Instagram they always put the company's color identity in the hope that the followers of social media can easily realize that these colors are the identity colors of Baegopa.