ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN SHAMPOO SUNSILK (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH MALANG)
| Main Author: | Nugroho, Agus Wahyu |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/5805/1/aa.pdf http://eprints.umm.ac.id/5805/ |
Daftar Isi:
- This research type is research of survey with title Analyse Considered by Factors Consumer In Decision Buying Of Sunsilk Shampoo (Study at Student University Muhammadiyah of Malang). Intention of this research is to know what factors is just which considered by consumer in buying Sunsilk shampoo at student University Muhammadiyah of Malang and to know factor is which most dominant which which considered in buying Sunsilk shampoo at student University Muhammadiyah of Malang. Usefulness of research which wish to be reached specially to company is expected can give input or information to company of Unilever concerning behavior of consumer of considered by factors is consumer in buying Sunsilk shampoo and as consideration to be more pay attention to product, price, promotion, and its distribution channel. Analyzer which is used in this research is to use factor analysis, that is a used procedure especially for the reduction of data. Pursuant to result of factor analysis indicate that to be yielded by 6 factor of core which is considered by consumer in decision buying of Sunsilk shampoo at student University Muhammadiyah of Malang, covering factor tidiness of product, factor order advertisement, expected product factor, product factor of core , elementary product factor, and factor of loyalitas. Factor tidiness of product represent most considered by factor is consumer in decision buying of Sunsilk shampoo at student University Muhammadiyah of Malang.