PENGARUH HARGA, TINGKAT KEPUASAN, DAN TINGKAT KETERLIBATAN PADA PERILAKU PERPINDAHAN MEREK (Studi Pada Konsumen Yang Melakukan Perpindahan Merek Dari Kartu Seluler Indosat Ke Telkomsel Di Kota Malang)
| Main Author: | Rahmawati, Ulfi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/57571/1/NASKAH.pdf http://eprints.umm.ac.id/57571/ |
Daftar Isi:
- The objectives of this research are 1) to describe the price, involvement, satisfaction and brand switching of Indosat cellular card users to Telkomsel 2) To analyze the price effect on the satisfaction level of Indosat cellular card users to Telkomsel 3) To analyze the involvement influencing the level satisfaction of Indosat cellular card users to Telkomsel 4) To analyze price influences brand switching of Indosat cellular card users to Telkomsel 5) To analyze involvement influences brand switching of Indosat cellular card users to Telkomsel 6) To analyze prices influencing brand switching through the satisfaction level of Indosat cellular card users to Telkomsel 7) To analyze the involvement influencing brand switching through the level of satisfaction of Indosat cellular card users to Telkomsel 8) To analyze is consumer satisfaction affects brand switching of Indosat cellular card users to Telkomsel in Malang. This type of research is a quantitative study in the form of analysis using statistical data with data analysis techniques used in this study, namely path analysis. The results of the analysis show that the price has a significant effect on the level of satisfaction, involvement has a significant effect on the level of satisfaction, the involvement of the level of user satisfaction. Price has a significant effect on brand switching. Involvement has a significant effect on brand switching. Price has a significant effect on brand switching through level of satisfaction. Involvement has a significant effect on brand switching through satisfaction. The results of the analysis can be seen that customer satisfaction has a significant effect on brand switching