ANALISIS PENGAMBILAN KEPUTUSAN PETANI DALAM MEMILIH VARIETAS PADI (Kasus Kecamatan Pakel, Kabupaten Tulungagung)
| Main Author: | Sativa, Rima Dewi Oryza |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/57404/1/NASKAH.pdf http://eprints.umm.ac.id/57404/ |
Daftar Isi:
- Rice is one of the main crops in Indonesia which produces the largest staple food, namely rice. The government is trying to increase national rice production by increasing productivity and expanding rice fields. The technical aspect, the technology used is the use of superior seeds. The consumer purchasing decision process according to Kotler and Armstrong (2012) consists of five stages, namely (1) introduction of problems / needs; (2) information retrieval; (3) alternative evaluation; (4) purchasing decisions; (5) post-purchase behavior. According to Syamsiah et al (2015), the use of quality seeds is the first key to success in rice farming. The main factor considered in developing improved rice varieties in an area is the attitudes and preferences of farmers to choose and use the right superior seeds. The study was conducted in Pakel Subdistrict, Tulungagung Regency, East Java Province in February - April 2019.The results showed that the farmers' decision-making process for seeds was strongly influenced by price, yield, and resistance to pests and diseases. In addition to the promotion factor, the availability of seeds at the trader and product quality determines the stage of purchasing the seeds to be planted. Based on CSI calculations, farmers are satisfied with the performance of superior seed attributes with a satisfaction level of 76.42%, from several linear calculations of prices, places, and promotions influencing the assessment of selected rice varieties. The results of the F test results indicate that price, place, promotion jointly affect the product. T test results indicate the price does not affect the product. This explains that the price set for a particular product does not have a positive effect on the buying interest of the respondent farmers because rice seeds are a prestige product in which the interest price of the respondent farmers' purchases increases. Likewise with promotions. The current promotion of rice seeds has not yet fully attracted the interest of farmers, with the reason that promotion is limited to banners, advertisements, without direct promotion to farmers. As for places that have an effect on the product because respondents tend to look for products that are easily accessed through kiosks or farmer groups. This shows that fair distribution of products to farmers is needed.