PENGARUH MERCHANDISING, PROMOSI PENJUALAN, DANATMOSFER TOKOTERHADAP PEMBELIAN IMPULSIF(Studi KonsumenBandung Super Model Sengkaling)
| Main Author: | Karomi, Tamzul |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/56985/43/PENDAHULUAN.pdf http://eprints.umm.ac.id/56985/2/BAB%20I.pdf http://eprints.umm.ac.id/56985/3/BAB%20II.pdf http://eprints.umm.ac.id/56985/4/BAB%20III.pdf http://eprints.umm.ac.id/56985/5/BAB%20IV.pdf http://eprints.umm.ac.id/56985/6/BAB%20V.pdf http://eprints.umm.ac.id/56985/7/LAMPIRAN.pdf http://eprints.umm.ac.id/56985/ |
Daftar Isi:
- This research aimed to determine the effect of merchandising, sales promotion, and store atmosphere on impulsive buying at BSM Sengkaling. This was a quantitative research type research. The researcher took 180 respondents as a research sample and Non-Probability sampling technique was chosen for the sampling selection. Data collection techniques in this research used questionnaires while data analysis tools used classical assumptions and Likert scale. The results of the classic assumptions indicate that all residual variables of merchandising, sales promotion, store atmosphere, and impulsive buying are on the normal line and have the same variance. Hypothesis testing used t and f test. T test showed that there was a significant positive effect between variable merchandising on impulsive buying and sales promotions on impulsive buying, as well as store atmosphere on impulsive buying. The f test results showed that the variables of merchandising, sales promotion, and store atmosphere simultaneously influence impulsive buying.