PENGARUH SHARIA MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN HIJAB MUSLIMAH (STUDI PADA MIZZ HIJAB MALANG)
| Main Author: | Irsyada, Khusniatul Wahyu |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/56623/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/56623/2/BAB%20I.pdf http://eprints.umm.ac.id/56623/3/BAB%20II.pdf http://eprints.umm.ac.id/56623/4/BAB%20III.pdf http://eprints.umm.ac.id/56623/5/BAB%20IV.pdf http://eprints.umm.ac.id/56623/6/BAB%20V.pdf http://eprints.umm.ac.id/56623/7/LAMPIRAN.pdf http://eprints.umm.ac.id/56623/ |
Daftar Isi:
- The aim in this study is to find out and analyze the influence of Products (X1) (0,037), price (X2) (0,046), promotion (X3) (0,017), and place (X4) (0,000) against interest buying decision (Y). In this study used quantitative research on associative type. Methods of data collection were used through the dissemination of a questionnaire on consumer Mizz Hijab Malang. The number of samples used in the study was 90 respondents, sampling techniques using Simple Random Sampling. Data obtained from the distribution of this cake maker was then used using a computer application, SPSS version 2.3. This analysis includes a test of validity, reliability test, test the assumptions of multiple regression analysis, classical, and test hypotheses. The results of hypothesis testing shows all free variables of Products (X1) (0,037), price (X2) (0,046), promotion (X3) (0,017), and place (X4) (0,000) significant effects against the buying decision (Y).