ANALISIS SALURAN DAN MARGIN PEMASARAN BUAH SRIKAYA DI DESA LANGSAR KECAMATAN BLUTO KABUPATEN SUMENEP
| Main Author: | Ismawan, Agus Harry |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/56580/49/PENDAHULUAN.pdf http://eprints.umm.ac.id/56580/2/BAB%20I.pdf http://eprints.umm.ac.id/56580/3/BAB%20II.pdf http://eprints.umm.ac.id/56580/4/BAB%20III.pdf http://eprints.umm.ac.id/56580/5/BAB%20IV.pdf http://eprints.umm.ac.id/56580/6/BAB%20V.pdf http://eprints.umm.ac.id/56580/7/BAB%20VI.pdf http://eprints.umm.ac.id/56580/8/LAMPIRAN.pdf http://eprints.umm.ac.id/56580/ |
Daftar Isi:
- Srikaya is very suitable to be cultivated in Indonesia because most of Indonesian has a tropical climate. Srikaya fruit grows in Langsar Village because Langsar Village is a highland and hilly area. If well developed, srikaya fruit can become one of the most potential sectors of Langsar Village and Sumenep Regency. Almost every year in February to March along the Bluto highway becomes an impromptu market for traders and buyers of srikaya fruit. The purpose of this study are: (1) Analyzing the marketing channel of srikaya fruit in Sumenep Regency. (2) Calculate the amount of marketing margins, margin distribution and share of srikaya fruit in Sumenep Regency. While the results of the marketing margin and share analysis obtained the following results: (a) The marketing margin of marketing channel I is Rp.30,000 / Basket, marketing margin channel II is Rp.27,976 / Basket and marketing margin of channel III is Rp.27,739 / Basket. Thus the channel with the smallest marketing margin value is marketing channel III. (b) Farmer’s share value on channel I is 73.91 percent, channel II is 73.57 percent and channel III is 77.99 percent. Marketing channel that gets the most value is marketing channel III. The results of the calculation of the efficiency of the srikaya marketing channel, obtained the results of the most efficient marketing channel namely marketing channel III because the distribution of profits between the marketing institutions involved is not too far different and can be said to be fair compared to marketing channel II which is the distribution of profits between the marketing institutions involved far and tends to benefit one party