PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP BRAND IMAGE PRODUK SEPATU CONVERSE
| Main Author: | Ardiansyah, Firhan Sukma |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/56336/1/BAB%20I%20PDF.pdf http://eprints.umm.ac.id/56336/2/BAB%20II%20PDF.pdf http://eprints.umm.ac.id/56336/4/BAB%20III%20PDF.pdf http://eprints.umm.ac.id/56336/6/BAB%20V%20PDF.pdf http://eprints.umm.ac.id/56336/7/LAMPIRAN%20PDF.pdf http://eprints.umm.ac.id/56336/43/PENDAHULUAN%20revisi.pdf http://eprints.umm.ac.id/56336/44/BAB%20IV%20revis%20PDF.pdf http://eprints.umm.ac.id/56336/ |
Daftar Isi:
- This study aims to examine the effect of product quality and product prices on brand image partially and simultaneously. The population in this study were buyers and users of converse shoes at the Store Converse MOG, a sample of 150 respondents using the purposive sampling method. The data analysis technique used is multiple linear regression. The results of this study indicate Product Quality and Prices have an effect simultaneously on Brand Image. Meanwhile Product Quality has a positive effect on Brand Image as well as Price has a positive effect on Brand Image.