EFEKTIFITAS PEMASARAN PRODUK KCA (KREDIT CEPAT AMAN) PADA PT. PEGADAIAN PERSERO CABANG BLIMBING MALANG
| Main Author: | Prasidya, Rahfi Errya |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/56319/1/Pendahuluan.pdf http://eprints.umm.ac.id/56319/2/BAB%20I.pdf http://eprints.umm.ac.id/56319/3/BAB%20II.pdf http://eprints.umm.ac.id/56319/33/BAB%20III.pdf http://eprints.umm.ac.id/56319/5/BAB%20IV.pdf http://eprints.umm.ac.id/56319/6/BAB%20V.pdf http://eprints.umm.ac.id/56319/ |
Daftar Isi:
- KCA (Fast Secure Credit) product is one of the products owned by PT. Pegadaian as a means of pawning in the form of receivables that have collateral. In the KCA (Fast Secure Credit) product also has a marketing strategy, as PT. Pegadaian has a 4P concept strategy namely, product, price, place, promotion. PT. Pegadaian Persero Blimbing Malang Branch in this study has a KCA (Fast Secure Credit) product which is able to increase marketing effectiveness as seen from the increasing number of customers in 2016-2018 according to the average category of 76%. . of the total customers with an average total of 151.54% included in the category of very effective.